John Hill jdhill@ilstu.edu 708.921.9865
A dependable, experienced, and motivated individual that values building long-lasting relationships with clients and co-workersEducation August 2007 – May 2011 Illinois State University Normal, IL
Integrated Marketing Communication Major
• Major Specific GPA: 3.57
• Cumulative GPA: 3.03
Professional May 2010 – August 2010 NSA Media Downers Grove, IL
Experience Database Intern
• North America’s largest media planning and buying agency
• Completed a grand opening analysis for a client in the Chicagoland area by using iAnalyze. The analysis was based on vendor's media coverage, demographic and geographic information, as well as current store locations
• Updated the database with 1,000+ current newspaper vendor’s information, distribution numbers, and advertising rates
• Assisted with the annual Thanksgiving survey for the client teams by communicating with various newspaper vendors. Increased the project completion rate to 98% compared to the previous year's 74%, by collaborating with another intern
May 2009 – August 2009 Bear Construction Rolling Meadows, IL
Marketing Intern
• Adobe Illustrator was used to develop multiple advertisements, one of which was featured in a sponsorship booklet for a golf outing.
• Developed over 100 project profiles for past jobs, multiple e-newsletter templates, as well as multiple company videos for conventions and trade shows
• Participated on the committee that organized the annual client appreciation golf outing.
October 2009 – March 2010 ISU Telefund Center Normal, IL
Student Caller
• Communicate with alumni of the university to keep them updated with issues on campus and update their alumni records. Building relationships with the fellow Redbirds was the focus of the call
• Solicited for donations to not only uphold ISU, but also improve the university for future students
• Built a prospect donor participation rate of 18% that yielded $1,500+ in donations
March 2004 – 2008 Green Garden Country Club Frankfort, IL
Driving Range Manager
• Supervised and oversaw all activity at the Driving Range
• Set up display cases for demo clubs, golf attire, and related golf products.
Activities January 2008 – Present Pi Sigma Epsilon Normal, IL
General Member
• The respected co-ed business professional marketing fraternity has developed my knowledge with marketing projects, selling strategies, and sales management.
• Participated on the Recruitment Committee for the past 3 years, which consists of recruiting new members using various marketing strategies and participating in the new member interviews
Marketing March 2011 - Present ARCADIA World Wide Web Experience Creator
August – December 2010 New Covenant Community Normal, IL
• Launched
on March 22nd, ARCADIA is a blog that shares fresh news, trends, and insight in
the world
of Marketing
•
Website
traffic was increased by over 300% by utilizing a Google AdWords campaign
•
Google
Analytics has given in-depth details about visitor specifics
• 2, 200+ site views | constant views in over 12 countries | average time on site 4:18 | referencing sites
49%, direct traffic 27%, search engines 24% | 63% new visits
| 18% bounce rate | browser preference
Firefox 58% | website loyalty 35% of visitors
will visit 5+ times | Stats compiled from March 22nd -
May 14th, 2011
Advertising Campaign
• Targeted increasing awareness and changing misperceptions for this liberal/progressive church
• Took responsibility in designing a billboard and a newspaper ad in Adobe Illustrator
August – December 2010 Firehouse Pizza and Pub Normal, IL
Advertising Campaign
• This creative brief was intended to place Firehouse and its various entertainment offerings in the consumer’s evoked set
• Designed a new logo, multiple poster layouts, direct mail pieces, and other promotional pieces in Adobe Illustrator
Relevant Marketing Courses
• Buyer Behavior, Development in Integrated Marketing Communication (IMC), Foundation of IMC, IMC, Introduction to Marketing Management, Marketing Research, Personal Selling and Relationship Marketing, Strategy and Design, Retail Management and Promotion, Strategic Marketing Management
Computer Skills • Adobe Illustrator and Photoshop, Creative Portfolio available at www.behance.net/john_d_hill,
Microsoft Excel, PowerPoint, and Word, Social Networking sites and tools, Windows XP, Vista, and 7
Community • Habitat for Humanity • American Red Cross Check- In Volunteer
Involvement • Polar Plunge for Special Olympics • Local Walk/Run 5k for Special Olympics
