QR Codes

Scan code to go to my LinkedIn page

Yes, I'm talking about those weird 2-D barcodes that have a bunch of little squares put together. When you scan these barcodes with a smartphone, you will receive a transfer of information, whether it be a virtual business card, a website, a video, a picture, or any other type of engaging content.

The marketing purpose for QR codes is to involve the consumer to take initiative and scan your code. I know the Android market has multiple free applications that will help you scan the QR codes to obtain content and I'm sure the iPhone does as well. Most of these codes can be found on billboards, business cards, in-store displays, and even t-shirts!

Personally, I have never seen a QR code when I'm out and about, but that doesn't mean people aren't utilizing them. These codes were actually developed in 1994, but have just caught on in recent years due to the creativity and engaging aspects of marketing campaigns. With viral and guerrilla marketing becoming more commonly used practices, consumers might be seeing more and more of theses codes. The creativity with these codes is basically limitless and I personally believe that companies can reach customers and get them involved in their campaigns. Consumers don't want messages and ads shoved down their throat, they want to participate in them. These QR codes are a perfect segue into making that happen, especially if they offer valuable content to the consumer (product/service information, a cool picture or video, promotional coupon, etc.).





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Behance Profile Using Facebook Color Codes

I recently edited my Behance Creative Profile to look like a Facebook profile by using the same colors. It looked great and very fresh, but I want to switch up my profile’s look for a bit. By using the eyedropper tool in Illustrator, I was able to get the exact color codes that Facebook uses for their sight. You could use these codes for any profile you can customize with color codes, even Twitter!

• Facebook Blue: 3C5A97 

               - Color of the logo, top panel, and names/links

• Facebook Light Blue/Gray: ECEEF2

               - Color of the background for the like or comment sections

• Facebook Text: 3B3B3B

               - You guessed it, the color of the text Facebook uses

Now, these are the sections and corresponding codes for the Behance profile.

General

Back: FFFFFF           Line: ACACAC

Headers

Box: 3C5A97              Text: F5F5F5

Profile Tools

Box: ECEEF2             Link: 3C5A97

Panels

Back: EFEFEF           Line: ACACAC

Text: 3B3B3B             Link: 3C5A97

Project Covers

Box 1: EFEFEF          Link: 3C5A97

Box 2: 3C5A97           Line: ACACAC

Text: 3B3B3B             Field: FFFFFF

Comments

Text: 3B3B3B             Link: 3C5A97

For all of you visual learners out there, I have included a screenshot of what you will see when you are editing your profile’s colors as well as a screenshot displaying what your profile will look like when you apply the Facebook color codes. I hope this helps everyone! I know I searched for Facebook’s color codes for a long time, which led me to just do it myself. Get customizing!