Guerrilla marketing can be defined as programs designed to obtain instant results using limited resources by relying on creativity, quality relationships, and the willingness to try new approaches. This amazingly outrageous marketing approach can be extremely effective if used correctly. These guerrilla marketing ideas need to have a high level of innovation and creativity, but then multiply that by 7, then put that result on steroids. This style of marketing involves interacting with consumers and engaging them in a message as opposed to forcing a message on them. By getting customers to react or do something, the marketing effort increases the chance that the message will be retained and reflected upon.
Traditional Marketing Efforts: Guerrilla Marketing Efforts:
- Requires money - Requires imagination, creativity, and a vision
- Results measured by sales - Results measured by profits and satisfaction
- Uses marketing to increase sales - Uses marketing to gain and retain customers
- Aims messages at large groups - Aims messages at small groups or individuals
In a very short time, or even now, "traditional" marketing efforts will become more and more like what we know "guerrilla" marketing efforts as. Agencies are becoming more creative and they are able to target specific demographic markets as well as local and hyperlocal geographic areas. Nonetheless, Guerrilla marketing is a very exciting and fun style of marketing and it is turning heads around the world.
There's no doubt about it, these clutter busters are the way of catching attention. Below I have included some perfect examples of guerrilla marketing courtesy of Creative Guerrilla Marketing dot com! If you like what you see here, please visit their awesome site!