Marketing Gets a Bad Rap

Don't you think? A lot of people out there don't take marketing seriously. Many believe it is full of frills, manipulation, and promises that can't be delivered. If you think these things are true, you are talking or interacting with the wrong people. Marketing is the reason why we know about companies. It's responsible for how we view and perceive businesses. Marketing has the ability to provide an image or face, if you will, for a company. If consumers aren't aware of your company or they have a negative perception of your company, you won't get any business. So smile and appreciate marketing for the art/science it is!