Do You C.H.A.R.M. Your Twitter Followers?

Twitter just turned 5 years old in March, and even though this young gun is new to the social media world, it is one of the most powerful sites in the world. It is a great place to connect with individuals that have the same interests, hobbies, and passions as you. Twitter is basically an online professional networking event and should be taken advantage of by everyone.

I recently read a  book titled, "Success Secrets of the Social Media Marketing Superstars (I will just refer to it as SSSMMS)." Now, I know the title is an intense tongue-twister, but I highly recommend reading this book, especially if you are interested in digital and social media. It contains 22 chapters of quality, engaging, and essential information that can help anyone become a pro at social media and similar topics. One of the featured chapters discussed Twitter and some common issues people have with it. A lot of users get caught up on the quantity of their followers as opposed to the quality of their followers. This can be an issue especially since most people use Twitter to interact, contribute, and be involved with others. SSSMMS gives light into a great way to think of your followers: your "tribe." You interact, engage, and have discussions with people in your "tribe." Now the best part of the chapter, in my opinion, is when the authors talk about how to C.H.A.R.M. your followers.

• Captivate Attention

• Hook Emotions

• Advance Trust

• Radiate Desire

• Motivate Action

You can C.H.A.R.M. your Twitter followers by grabbing their attention. To do this, post intriguing articles, news, thoughts, etc. Twitter users are people...humans with emotions. Elicit these emotions and post an occasional inspirational quote or a personal opinion/thought. Advance trust by tweeting authentic information or articles and radiate desire by making people want to read your tweets. Lastly, motivate action by making people retweet you or mention you in one of their tweets. 

Personally, I found this information very helpful because I know at times, I lack on my tweets. So , I hope you can find this information helpful and if you like what you see, purchase SSSMMS here! I promise it's a great read. Thanks for viewing and please post your thoughts below!

Tweet

Social Media in 2005

I recently read an article that discussed how young adults interacted in the era when social media was on the rise. This article was written 5 1/2 years ago and mainly focuses on how the 'at-the-time powerhouse,' Myspace, was experimenting with online advertising.

But to understand this time period, we need to take a step back and really think about what is going on in 2005. CD's were popular, everyone was on Myspace, nobody was on Facebook, and Twitter would not be launched until a few months after this article was published. The article discusses one-hit wonders like the Baha Men, who sang "Who Let the Dogs Out." The next possible one-hit wonder brought up? Facebook! At the time, Mark Zuckerburg was 21 years old and the site wasn't turning a profit. Little did everyone know, Facebook would become the absolute beast it is today!

Advertising on these sites was an experiment due to the fact that people didn't know how users would react to ads. People tried advertising on social networks strictly because they had the potential to reach teens through virtual word of mouth for a relatively small investment. Teens don't buy things because an ad tells them to, they buy because their friends tell them to. If companies could successfully advertise on social media sites, they could be the conductors of the viral word of mouth train. Luckily, they developed ads that didn't block your view or were over-the-top obnoxious. The ads were so subtle that kids could not distinguish between actual content and advertisements.

It is amazing to see how this advertising phenomenon started. Now, Facebook has developed a new advertising system that can use your content (status updates, wall posts, etc.) as an ad for a company. I recently created a post about this, and it can be read here. Facebook is also experimenting with real-time ads that will analyze your status, "Man, I could really go for some pizza..." and develop an ad with a coupon from a local Pizza Hut. Ad Age recently published an article about this. Overall, social media advertising is absolutely new to our market! Luckily, there are jobs sprouting everywhere in this marketing sector. Just imagine what kind of ads will be running in jus a few short years! It will be so intriguing to see how his develops. Hope you enjoyed the post! Please discuss your thoughts in the comment section below.