QR Codes in Action

I created a post a couple weeks ago about QR codes and how they can enhance a direct response marketing campaign. You can scan this code to read that post now!

I wanted to share with everyone that I recently received a brochure promoting the new Nissan Juke. This visually appealing booklet, had some great pictures, information, and QR codes to connect with consumers. I have included some pictures of the codes printed in the booklet below.

These two codes on the right lead people to videos and interactive, mobile-friendly websites where more information about the Juke can be found. I have to admit, I scanned these codes and watched a few videos about it's turbo engine, AWD, and navigation system. It was a great way for Nissan to promote individuals to take action on an advertising piece. 

MarketingProfs recently published an article detailing some stats about a recent study done on these codes. below are some of the impressive results.

• 52% of mobile users have seen or heard of QR codes; of those, 28% have scanned one

• iPhone users scan by far the most, at 68% (versus 26% of Android users and 4% of Blackberry users)

• QR-code scanning rose a whopping 1,200% from July to December 2010

• Companies like Starbucks are already using QR codes (as well as barcodes) to enable users to pay for their purchases via mobile. (And here's a fun fact from the chart: 3 million Starbucks customers have already tried it.)

Being proactive with this form of marketing can really pay off, because you can't argue with those results! Have you seen these QR codes recently used for any marketing campaigns?

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QR Codes

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Yes, I'm talking about those weird 2-D barcodes that have a bunch of little squares put together. When you scan these barcodes with a smartphone, you will receive a transfer of information, whether it be a virtual business card, a website, a video, a picture, or any other type of engaging content.

The marketing purpose for QR codes is to involve the consumer to take initiative and scan your code. I know the Android market has multiple free applications that will help you scan the QR codes to obtain content and I'm sure the iPhone does as well. Most of these codes can be found on billboards, business cards, in-store displays, and even t-shirts!

Personally, I have never seen a QR code when I'm out and about, but that doesn't mean people aren't utilizing them. These codes were actually developed in 1994, but have just caught on in recent years due to the creativity and engaging aspects of marketing campaigns. With viral and guerrilla marketing becoming more commonly used practices, consumers might be seeing more and more of theses codes. The creativity with these codes is basically limitless and I personally believe that companies can reach customers and get them involved in their campaigns. Consumers don't want messages and ads shoved down their throat, they want to participate in them. These QR codes are a perfect segue into making that happen, especially if they offer valuable content to the consumer (product/service information, a cool picture or video, promotional coupon, etc.).





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