Thursday, May 5, 2011

Do You C.H.A.R.M. Your Twitter Followers?

Twitter just turned 5 years old in March, and even though this young gun is new to the social media world, it is one of the most powerful sites in the world. It is a great place to connect with individuals that have the same interests, hobbies, and passions as you. Twitter is basically an online professional networking event and should be taken advantage of by everyone.

I recently read a  book titled, "Success Secrets of the Social Media Marketing Superstars (I will just refer to it as SSSMMS)." Now, I know the title is an intense tongue-twister, but I highly recommend reading this book, especially if you are interested in digital and social media. It contains 22 chapters of quality, engaging, and essential information that can help anyone become a pro at social media and similar topics. One of the featured chapters discussed Twitter and some common issues people have with it. A lot of users get caught up on the quantity of their followers as opposed to the quality of their followers. This can be an issue especially since most people use Twitter to interact, contribute, and be involved with others. SSSMMS gives light into a great way to think of your followers: your "tribe." You interact, engage, and have discussions with people in your "tribe." Now the best part of the chapter, in my opinion, is when the authors talk about how to C.H.A.R.M. your followers.

Captivate Attention
Hook Emotions
Advance Trust
Radiate Desire
Motivate Action

You can C.H.A.R.M. your Twitter followers by grabbing their attention. To do this, post intriguing articles, news, thoughts, etc. Twitter users are people...humans with emotions. Elicit these emotions and post an occasional inspirational quote or a personal opinion/thought. Advance trust by tweeting authentic information or articles and radiate desire by making people want to read your tweets. Lastly, motivate action by making people retweet you or mention you in one of their tweets. 

Personally, I found this information very helpful because I know at times, I lack on my tweets. So , I hope you can find this information helpful and if you like what you see, purchase SSSMMS here! I promise it's a great read. Thanks for viewing and please post your thoughts below!

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