I wanted to share with everyone that I recently received a brochure promoting the new Nissan Juke. This visually appealing booklet, had some great pictures, information, and QR codes to connect with consumers. I have included some pictures of the codes printed in the booklet below.
These two codes on the right lead people to videos and interactive, mobile-friendly websites where more information about the Juke can be found. I have to admit, I scanned these codes and watched a few videos about it's turbo engine, AWD, and navigation system. It was a great way for Nissan to promote individuals to take action on an advertising piece.
MarketingProfs recently published an article detailing some stats about a recent study done on these codes. below are some of the impressive results.
• 52% of mobile users have seen or heard of QR codes; of those, 28% have scanned one
• iPhone users scan by far the most, at 68% (versus 26% of Android users and 4% of Blackberry users)