In a recent Ericsson study, it was proved that over 30% of smartphone users load apps before they get out of bed. If you have some extra time, you can read the study's pdf results here.
These insights are incredibly eye-opening and it definitely goes to show how important smartphones are in our lives. To think that millions of people are sending emails, checking Facebook, tweeting, and texting before they get out of bed in the morning - it just proves how powerful phones are.
Marketers are definitely capitalizing on these trends with apps, text message marketing campaigns, location based services, and mobile-friendly websites. Phones are an extension of our lives and are finding ways to connect with people, apparently before 7 AM. I highly recommend reading Ericsson's study, there are a lot of amazing stats in there. Feel free to share your favorite insight/stat below!