The Digital Revolution is Happening

Are you on board? Companies are utilizing digital media for their marketing plans now more than ever. The days of advertising on traditional methods like television, radio, print media, billboards, and direct mail pieces are still around, but we see business going for a strong digital presence.

There are many reasons for this change in media vehicles, but the one that should be focused on the most is ROI (Return on Investment).

ROI = (Gain from Investment - Cost of Investment) / Cost of Investment.

In the long run, marketing is all about seeing results. However, ROI is more difficult to determine when utilizing the traditional methods of advertising. This is why digital media is more consistent and accurate with its results. Advertising online can give you extremely thorough reports of who is visiting your ads, how long they view it, if they took action to view your ad, among other detailed insights. For example, if one was to advertise on Facebook, they could choose the gender, geographic region, demographic details, and psychographics (hobbies, interests, etc.) of their target market. This makes it possible for niche marketing to occur. This, along with Facebook's new real-time ad system, is probably why they are projected to make over $2 billion in advertising this year.

Digital marketing needs to engage the customer (also known as pull advertising). Other examples of this include location-based services, mobile apps, or text message marketing. These are fairly new marketing mediums, but some companies are figuring out a successful recipe by utilizing these new trends. Regardless, the digital revolution is happening whether you like it or not. Hop on board before your competition does and kicks you to the curb.





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